Key Information

Explore the world of Michelin and click the stories you're interested in to find out more about our company.
Michelin at a glance
Products and services
Sustainable mobility
Our goals for 2020
In Canada

Michelin at a glance

  • 68

    production sites in 17 countries

  • 170

    countries in which we do business

  • #1

    worldwide in energy-saving tires for passenger vehicles

  • 3 800

    distribution and service centers

  • 8.7%

    of sales ear-marked for investment

  • €717m

    annual R&D budget

  • 111,708

    team members in 2016

  • 187m

    tires produced in 2016

  • 8m

    maps and guides produced in 2016

  • 120

    nationalities represented among the teams

  • 250

    patents filed every year

  • 59,601

    progress and innovation ideas put forward

A French company that grew into a global group

In 1889, brothers André and Edouard Michelin founded Michelin et Cie in Clermont-Ferrand (France). Today, the tire-making company has become one the world's leading names in tires and mobility.

An emblematic logo

Michelin Man has been the embodiment of the Michelin brand since 1898. The idea for the character came to Édouard Michelin when he saw a stack of tires, then poster artist O'Galop brought it to life. Michelin Man is more than a logo, it is an emblem.

A common value: respect

Our Group was forged on a founding value: respect. A value that we hold in common with all of our teams and which we live out on a daily basis in the Moving Forward Together approach. Our objective is to help everyone grow and develop at Michelin, and that together we can push back our limits to speed up progress.

Discover our commitments as an employer

Our products and services

  • Tires for cars, 4x4 and light trucks
  • Tires for racing cars
  • Classic car tires
  • Motorcycle & scooter tires
  • Bicycle tires
  • Truck tires
  • Tires for agricultural vehicles
  • Aircraft tires
  • Did you know?

    Michelin is #1 worldwide in energy-saving car tires

  • Did you know?

    Since 1988, Michelin has clocked up 23 victories in the 24 Hours of Le Mans race, including 17 consecutive wins.

  • Did you know?

    Michelin stocks a range of tires and inner tubes for classic cars dating from the 1920s to the early 1980s.

  • Did you know?

    Michelin is the #1 brand of motorbike tires in Europe.

  • Did you know?

    Michelin invented the first detachable bicycle tire in 1891.

  • Did you know?

    Michelin is the world's #1 manufacturer of high-tech tires.

  • Did you know?

    Michelin is Europe's #1 manufacturer of radial agricultural tires.

  • Did you know?

    Michelin takes off into space, by supplying NASA with tires for the US space shuttle.

  • Road maps
  • Maps and atlases
  • Planispheres
  • Tourist guides
  • Hotel and restaurant guides
  • Via Michelin driving directions
  • Mobile apps
  • Digital fleet management
  • Lifestyle products
  • Did you know?

    Michelin produced 13 million maps and guides in 2014.

  • Did you know?

    As early as 1908, motorists could obtain a road map and directions, free of charge, from Michelin's Bureau des Itinéraires (itineraries office) in Paris's 17th arrondissement.

  • Did you know?

    In 2012, Michelin brought out its first planisphere for children.

  • Did you know

    Michelin is Europe's #1 publisher of tourist guides.

  • Did you know?

    Michelin published its first Red Guide in 1900.

  • Did you know?

    ViaMichelin is the #1 travel website in Europe.

  • Did you know?

    Michelin offers 6 free mobile apps to help and guide you on the road and when you're traveling.

  • Did you know?

    Michelin Solutions designs, develops and markets solutions for fleets of trucks, buses, commercial vehicles and light trucks

  • Did you know?

    From snow chains to tennis shoes to Michelin Man collectibles, Michelin Lifestyle holds 60 licenses and sells over 16 million products around the world.

Innovation for improved mobility

The passion for innovation has underpinned Michelin's development since the company's inception. It is a central to our strategy.

With an annual research and development budget of over €640 million, 6,600 dedicated staff and a portfolio of 2,000 patent families, we have an innovation capability without equal in the tire industry.

This capacity for innovation also stems from our ability to open up the fields of innovation, diversify our sources and understand the way our customers use products so that we can anticipate and meet their needs tomorrow.

To give innovation even more momentum, we encourage each and every Group employee to put forward their own ideas for innovation. In 2013 and 2014, an in-house challenge called InnovationWorks saw 21,000 employees in China, the United States and Europe share their ideas. As a result of the challenge, some teams were even able to join the Michelin incubator.

Meet our teams

Diversity, the driving force behind our performance

Our teams are made up of 111,708 employees representing 120 different nationalities, working in 170 countries. They are as diverse as the world itself. This diversity of talents, skills, backgrounds, personalities and ages gives us the benefit of as many different approaches and ideas.

Through a whole array of initiatives, the Michelin Group fosters open-mindedness and efforts to avoid value judgments. The priority has been given to raising the proportion of women in the company and more specifically in the company's management. In 2016, women made up 24% of all of our management staff. By 2020, we aim to push this figure up to 30%.

We are also fostering the emergence of local management: our goal for 2020 is that 80% of the top management in growth areas is from these same areas.

At Michelin, we apply a proactive disabled employment policy, we ease end-of-career work situations and organize inter-generational cohabitation.

This diversity makes our Group strong, heightens our values and is an asset for innovation. We intend to maintain it by helping all of our talents grow and develop with a personalized career path.

See our career paths

Tangible measures for sustainable mobility

Each of our products has been designed with a view to protecting the environment, from the choice of raw materials through to its design, and including production processes and distribution. Between 2005 and 2011, we reduced our site's environmental footprint by 33%.

Seventeen Michelin sites in Germany, Canada, Scotland, Spain, France and Ireland recover renewable energy.

Because most of a tire's impact on the environment occurs in use, we have developed new generations of tires with lower rolling resistance to curb fuel consumption and reduce CO2 emissions.

Our 6 ambitions for 2020


  • 10%

    more performance for our products

  • 3 billion

    liters of fuel saved over a tire's lifetime

  • 8 million

    tons of CO2 avoided through improvements in our products

  • 40%

    reduction in our sites' environmental footprint

  • 85%

    employee engagement

  • 75%

    of managers come from within the company

  • 30%

    of women in management as a whole

  • 30,000

    working days per year spent serving communities

  • 2,000

    local jobs created per year

  • 100%

    of Michelin sites certified to ISO 39001

  • 30%

    of raw materials are renewable or recycled

These 6 ambitions for 2020 are designed to make Michelin an undisputed leader in sustainable mobility and one of the most innovative, responsible and top-performing companies.

  1. Widen our lead in our product performance
  2. Set the industry standard for responsible manufacturing
  3. Secure our lasting financial performance
  4. Work together to improve employee well-being and personal development
  5. Strengthen ties with our local communities
  6. Improve everyone's quality of life through sustainable mobility

Michelin in Canada

Pictou County: Rubber mixing
Bridgewater: Car and Light Tires and Wire division
Waterville: Commercial Truck tires and rubber tissue

Commercial sales offices established in Montreal in 1940’s
In 1969, Michelin selects Nova Scotia for its first North American production operations.
In 2014, Michelin celebrated 45 years of tire manufacturing in Nova Scotia.
Currently, 3500 employees-approximately 3300 in Nova Scotia and 170 in our Marketing and Sales offices in Laval, Quebec and across Canada.
Largest private manufacturer employer in Nova Scotia. Approximately 75 per cent of Michelin’s manufactured products are exported to the United States.
Product transported by land, sea and air.

Three tire manufacturing facilities located in Nova Scotia on Canada’s East Coast.
Three sites are interdependent, as key integral products used in tire making are fabricated at each site.

See our online job offers