Editorial Performance Manager, Michelin Guide ( F/H) - Paris

Editorial Performance Manager, Michelin Guide ( F/H) - Paris

- - - - - - - - - - - -

The Editorial Performance Manager, Michelin Guide, plays a key role in optimizing worldwide editorial efficiency and performance across distribution channels.

This role involves leveraging analytical data to enhance the visibility, engagement and impact of editorial content across the website & app and social media platforms.

It also plays a key role in developing editorial operational efficiency through team collaboration, streamlined workflows and adequate tools.

This position is part of the Michelin Guide Global Editorial Team and collaborates closely with the Marketing, Product and Data Analytics teams.

MISSION

Editorial organic performance across distribution channels

• Suggest key performance indicators (KPIs) to measure the impact of editorial content published on website and social media.

• Build relevant reports and dashboards to track editorial and social media performance evolution, in collaboration with Data and Marketing Teams.

• On website and app: analyze traffic and assess growth levers (SEO, newsletters, social media etc.) ; provide strategic and operational recommendations to editors to maximize article performance ; work closely with Social and CRM teams on 360 distribution strategies.

• On social media channels: interpret social media organic performance metrics (reach, engagement, conversions, traffic generation) in order to recommend optimization strategies to Social Media Team.

• Contribute to editorial and social plans by providing relevant data, analysis and recommendations.

Editorial Team Organization Efficiency

• Enhance team collaboration by suggesting and coordinating team routines

• Actively communicate on performance within and beyond the Editorial team in order to cultivate a data-driven mindset and result-orientation.

• Editorial planning and standardization: in collaboration with global editors and social media managers, work on continuous improving editorial planning tools, guidelines and toolkits; make sure that all stakeholders have been properly trained.

• Lead special projects aimed at increasing operational excellence (e.g. around AI)

PROFILE

• Digital marketing graduate

• 5+ years relevant experience in digital media

• Advanced proficiency in data analytics and performance tracking tools (Google Analytics, Power BI, Social  tools) with excellent capacity to translate insight into actionable strategies. Strong knowledge of SEO.

• Experience of editorial operations, including use of CMS platforms, editorial planning and project management tools.

• Strong communication, leadership and ability to work collaboratively

• Fluency in English and experience of working in an international environment

La mission t’intéresse ? Ton profil correspond ? Alors postule dès maintenant !

Informations supplémentaires

• Poste en CDI et à temps plein,
• Prise poste : dès que possible
• Poste basé à Boulogne-Billancourt
• Rémunération attractive et évolutive entre 50000 et 53000 euros selon diplôme et expériences hors variables
• Télétravail possible 2 jours par semaine après qualification
• Horaires de travail : souples
• Avantages sociaux : Mutuelle, Comité entreprise, Plan Epargne Entreprise, actionnariat salarié, CESU….

Processus de recrutement :

1 - Tri Cvs par un recruteur

2 - Si retenu, invitation à un entretien VISIO ou PRESENTIEL

3 - Si validé, invitation à une demi-journée en présentiel avec 4 entretiens

4 - Décision prise sur candidature.

#LI-RECRUTEMENTMICHELIN



- - - - - - - - - - - -