CULTIVATE A CULTURE OF BELONGING

By addressing biases, embracing differences and elevating potential, we will cultivate an equitable and inclusive environment where all employees are respected and believe this is a place where they can thrive and find a true sense of purpose in their work.

We Sought Opportunities to Increase the Number of Women in Maintenance and Skilled Trades in Canada

Michelin’s manufacturing facility in Bridgewater, Nova Scotia, put 10 supervisors through a program called “Shift Change,” which allows men to view various industries through the eyes of women to uncover disconnects, areas of discomfort and possible unconscious bias while offering potential solutions to make women feel more included, welcomed and valued.

“Those who’ve taken the course say it’s completely changed their view of the workplace and opened their eyes to the struggles women face,” said Kerry Coolen, Maintenance Manager, Bridgewater, N.S. “It has inspired our team to make needed adjustments to attract, retain and promote more female talent. More female talent brings diversity of thought, which enriches our team and improves our results.”

In 2023, Michelin’s three Nova Scotia plants partnered with Women Unlimited, a non-profit that connects women in local community colleges and trade schools to the full range of skilled trade careers available at Michelin.

“We’ve trained almost half of our maintenance leadership to-date and have ambitions to continue the early momentum that it’s generated,” said Coolen. Coolen is also quick to note the importance of allyship, “It’s crucial for people in positions of greater privilege to fight for equity. It’s simply the right thing to do — personally and professionally.”