Marketing and Sales Enablement Trainer

Marketing and Sales Enablement Trainer

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Mission: The role is accountable for building a high-performance, technically and commercially skilled sales force by blending learning strategy, field coaching, competency assessment, and data-driven sales enablement

This role partners with Sales Directors, Marketing, L&D, CRM, and Product teams to strengthen customer value delivery, drive consistent ways of working, and improve business performance. • Learning & Development Delivery: o Design, deliver, and continuously improve local training solutions across B2B and B2C, including new joiner programs (ITAM), métier courses, co-ordinate product/technical training, run sales capability modules. o Learn, Curate and Deploy to implement Group / DCEC Engage Solutions by training sales and marketing teams. o Conduct and drive competency gap assessments, design interventions/ training plans based on results and business needs, and measure impact versus business ambitions. o Drive adoption of VILT/ILT/e-learning/hybrid models with best‑in‑class facilitation standards. o Partner with L&D and competency managers to update, redesign, or build new learning solutions aligned to evolving market demands, digital adoption, EV, technologies, and customer expectations. • Sales Performance Management & Process Excellence: o Lead to build Sales Force Instructions (SFI) across all LBs by cross functional collaboration, including monthly/weekly governance, drive cross-functional alignment and improvement actions for implementation. o Manage the Sales Incentive Policies end-to-end: target deployment, policy communication, eligibility management, performance steering, incentive calculation (monthly & quarterly), auditing, and payout integration. o Drive sales process excellence (Ways of Working) : Call methodology, Visits and call management, KYG-KYC, Value selling approach, Data driven approach with Vehicle inspection, KAP steering, Opportunity management and adoption of Engage tools (EVT, TYC, Seismic, Product screen, Margin Simulators) for execution of G2M strategy. • Field Coaching & On-Ground Capability Deployment: o Deliver field training, shadowing, joint visits, and personalized coaching for AM/SAM/KAM/DSR to build strong execution and customer engagement skills o Deploy and embed ways-of-working (WOW) with repeatable execution, performance matrix, tools (TCO calculators, retread tools), and digital enablers. o Drive Customer centric approach on ground by supporting Close the loop approach and bring back Customer need insights to strengthen support with tools/ sales approach needed in market for achieving business ambitions • Standards, Compliance & Safety o Ensure mandatory training compliance with all legal, administrative, and training audit requirements. o Drive yearly Safety Training, PPE deployment, field kit readiness, and reinforce safety culture across the sales force. • Cross-Functional Leadership & Stakeholder Collaboration o Be a connector across Sales, Marketing, L&D, Distribution, Product (CES), Digital (CRM) to align training & performance priorities o Facilitate collaboration between marketing and sales teams to strengthen commercial impact and customer value. o Support change management initiatives such as one-B2B model, new tool rollouts, nd WOW transformation projects like AI for Sales for implementation

• Why is this role exciting / aspirational?

This role is a unique blend of training commercial team, sales process excellence, field coaching, performance management, and cross‑functional influence, designed for someone who wants to create commercial entity wide impact.

• You directly influence how the sales organization performs on ground.
• You shape and support the salespeople, RSM’s, and help build capabilities of team
• You sit at the intersection of Sales, Marketing, L&D, Product, and Customer
• You get to create long-term impact through training ecosystems & performance systems.