Michelin Commercial Marketing Manager - Join our Talent Pool!

Michelin Commercial Marketing Manager - Join our Talent Pool!

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Inspire Motion for Life with Michelin!

https://jobs.apac.michelin.com/

A pioneer of engineered materials, Michelin is building the world’s leading manufacturer of life-changing composites and experiences.

Join Michelin Vietnam as a Commercial Marketing Manager today to move your career forward, unlock exciting opportunities, and be part of a world-class organization committed to a better, more sustainable world.

WHY MICHELIN ASIA PACIFIC?

• Career Progression: Start your career adventure and build the skills and experience to develop in new directions.
• Wellbeing and Inclusion: At Michelin Vietnam, experience a supportive, inclusive culture that creates space for collaboration and new ideas.

• Become A Player In A Dynamic Global Brand: At Michelin, we deliver products and experiences that transform everyday moments into extraordinary ones. Join us on our journey to innovate and contribute to exciting projects that impact our world.

OUR TEAM:

At Michelin, our Marketing team plays a critical role in driving sustainable business growth by connecting customer needs, market insights, and commercial priorities. Marketing is not only about building strong brands—it is about creating meaningful customer experiences, developing effective go-to-market strategies, and supporting our business partners in a rapidly evolving marketplace.

Working closely with commercial teams, regional stakeholders, and cross-functional functions, our team leads initiatives across brand management, customer engagement, digital marketing, product launches, trade marketing, and market intelligence. Through data-driven decision-making and a deep understanding of customer behavior, we help strengthen Michelin’s market position and deliver value to both customers and partners.

Guided by Michelin’s People × Profit × Planet ambition, we believe that sustainable performance comes from balancing business success with social and environmental responsibility. If you are passionate about marketing, customer-centricity, innovation, and creating positive impact, we would love to connect with you.

MISSION:

This is a highly commercial, high-ownership marketing role. In this role, he/she/they will:

• Drive business growth through P&L contribution, qualified lead generation, and revenue performance.
• Own brand and customer segment strategies, translating market insights into commercial results.
• Lead digital commerce initiatives to accelerate customer acquisition, engagement, and conversion.
• Partner cross-functionally to identify growth opportunities and maximize business impact.
• Operate with an entrepreneurial mindset, taking end-to-end ownership and acting as a true business owner.

MAIN ACTIVITIES:

1. Segment Commercial Ownership

• Own the full SAVE model (Solution, Access, Value, Engagement) for an assigned business line or segment in the Vietnam market — translating global brand strategy into a locally relevant go-to-market plan.
• Drive P&L performance for the assigned segment: manage the marketing investment budget, track contribution margin, monitor pricing competitiveness, and recommend corrective actions to protect profitability.
• Build the mid-term segment strategy: defining target personas, channel priorities, and commercial activation levers and execute it in close partnership with Sales, Distribution, and Finance.

2. Digital Demand Generation & Commercial Conversion

• Build and govern digital demand generation that converts to measurable business outcomes: qualified B2B leads, online-to-offline store conversion, and E-Commerce transaction volume not impressions or clicks
• Design lead qualification frameworks, pipeline handoff protocols to Sales, and CRM workflows that transform digital signals into commercial pipeline across relevant business segments.

3. E-Commerce Strategy & Execution

• Lead the brand's E-Commerce agenda: conduct platform landscape assessment, define willingness-to-pay and how-to-win strategy across key platforms (Shopee, TikTok Shop, Lazada, and equivalents), and drive full commercial operationalization.
• Monitor E-Commerce performance against commercial KPIs and make ongoing investment and platform prioritization decisions based on data-driven analysis.

4.  Agency Performance Governance

• Govern external digital agency relationships against commercial outcomes — owning investment allocation decisions across performance media, SEO, SEM, GEO, and social commerce channels.
• Evaluate agency ROI independently, challenge performance where results fall short of commercial targets, and make evidence-based budget reallocation recommendations.

5.  Cross-Functional Business Leadership

• Partner with Sales, Distribution, and Finance as an equal commercial stakeholder — aligning brand strategy with channel realities, supporting commercial steering (S&OP), and driving integrated go-to-market execution.
• Lead cross-functional alignment on segment priorities, market investments, and corrective actions when performance tracks below plan.

WHO WE ARE LOOKING FOR:

Required:

• 4–5 years of progressive experience in brand management, commercial marketing, or business development ideally within FMCG, FMCD, automotive industries.
• Demonstrated ownership of a brand, category, or product P&L
• Proven track record of connecting marketing investment to measurable commercial outcomes: revenue, leads, conversion, or market share.
• Experience working with digital agencies, E-Commerce platforms, or performance media channels in a commercially accountable capacity.

Skills

• High proficiency in data interpretation, commercial dashboarding, and performance analytics. Comfortable with Excel, Power BI, Google Analytics, or equivalent. Able to build a business case independently from raw data.
• Working knowledge of performance marketing and E-Commerce platform mechanics. Evaluated as a commercial investment, not a technical function.
• Ability to influence cross-functional stakeholders -Sales, Finance, Distribution  without direct authority. Clear, concise presenter at senior level. Comfortable operating in both English and Vietnamese.

Mindset

• Business-owner, not task-executor: measures own success by commercial outcomes and takes accountability for results.
• Outcome-led: sets commercial targets, tracks performance rigorously, and acts on data  not on activity completion.
• Self-directed: defines priorities proactively and operates with minimal supervision in an ambiguous, fast-moving environment.

PACKAGE:

NRP/NRI: L

Bonus: follow with Michelin Group scheme

Business allowance:

- Meal allowance: 316,000 VND/ meal

- Allowance when staying overnight: up to 1,400,000 VND/ nite

- Smart phone & 3G key: provided with unlimited package

- Additional health care, vaccine, travel insurance to be provided

- Learning opportunities are unlimited and global platform

- Career development with international mobility.

- Other benefits alignment with Michelin group policy. It will be shown in detail during orientation.

APPLICATION PROCESS:

• Apply via Michelin Careers Website
• Application deadline: Applications are reviewed on a rolling basis